Blue Moon was one of the first craft beer brands to truly leverage social media engagement. Our challenge: get fans not just to follow—but to participate.
I helped concept and design an integrated campaign inviting fans to pick the next Blue Moon flavor—along with the name and label design. The social experience extended to in-bar tastings and culminated in a live concert event at the brewery.
The results: seasonal beer sales up 20%, sample pack sales up 134%, and Blue Moon’s social following grew to over one million fans.
Alpine Properties, one of Aspen’s leading builders, needed help marketing their latest project One Ten Harris.
They needed to completely lease and sell the property to an investor in under sixty days. We accomplished that with a combination of geo-targeted social media, hyper local outdoor, email, and print that helped fill the building on time and at full market rate.
Delivered a 300% ROI and achieving full lease and sale of the property in under 60 days.
The Craft Beer category gets increasingly crowded every day and Blue Moon, one of the original craft beers, was losing shelf space.
I helped turn that around with a comprehensive marketing campaign letting beer drinkers know Blue Moon is “Artfully Crafted”.
During this campaign, Blue Moon grew to be the number one craft beer in the country selling over 2 million barrels a year.
#1 rated beer brand – Harris Interactive Brand Equity Poll
Like many great companies, Mountain Management started with a single entrepreneur and a lot of grit. After years of steady growth, it was time to evolve from scrappy startup to polished, high-performing brand.
I partnered with the team to elevate every touchpoint — from branding and design to strategy, event promotion, and the launch of an exclusive client program: The Mountain Club.
The result? A stronger brand, deeper client engagement — and ultimately, the founders sold the company for a 4x profit.
Even though Killian’s is an authentic Irish beer, it was being overlooked on St. Patrick’s Day in favor of bigger “Irish” brands.
We developed a 360° campaign—crafted on a lean budget—that connected with beer drinkers online, outdoors, and on-premise.
The result: Killian’s most successful St. Patrick’s Day ever.
Source Communications designs and installs network infrastructure, security systems, checkout solutions, and audio-visual services for enterprise clients.
As the industry evolved, Source needed a refreshed, modern brand and a stronger digital presence. I led the company’s digital transformation across marketing and business development—creating and designing all digital, social, partnership, and event marketing materials.
I also implemented data-driven strategies and integrated multichannel marketing to align brand, content, and new business efforts for measurable growth.
The Ford F-150 has long been the world’s best-selling vehicle, but reaching new heights meant reimagining how the brand connects with drivers globally.
I was part of the team that transformed F-150 marketing, helping it become more creative, agile, and digitally forward. From global campaigns to new digital experiences, we found ways to make the F-150 not just a truck, but a story people wanted to engage with.
The result? The brand achieved its highest sales ever at the time.
How do you make a craft beer brand stand out when there’s a new one on the shelf every day? You give your partners a reason to believe — and the tools to tell your story.
I concepted and designed the Blue Moon Beer Journal for Molson Coors — a comprehensive brand resource that became the Blue Moon bible, aligning messaging, visuals, and storytelling across every channel.
It helped retail partners understand the brand’s value and ensured a consistent voice everywhere Blue Moon showed up.
Click Medical is transforming the orthotic and prosthetic industry with adjustable technology that allows patients to control their own fit and comfort — with just the twist of a dial.
I partnered with Click to create the “Can You Adjust?” educational series, designed to help O&P providers understand and adopt adjustable technology.
The campaign led to an 80% faster adoption rate among providers and contributed to sustained, multi-year growth for the brand.
The series was recognized with a Fast Company World Changing Ideas Award in the Health & Wellness category.
From launching start-up ventures to established corporations, local to global, artistic to analytic, I have worked with a wide range of clients
Highly adaptable, flexible professional who embraces teamwork but also enjoys working independently.
