Blue Moon was one of the original craft beer brands using social media. But how do you get your fans to actually like and interact with you? Give them a chance to pick the next flavor of Blue Moon beer.
I helped concept and design a campaign that gave Blue Moon fans an opportunity to pick not only the style but the label and name as well. The social media campaign was fully integrated with on premise tastings and ending in a live concert event at the brewery.
Seasonal beer sales were up 20% and sample pack sales up 134%.
The campaign helped Blue Moon grow to over one million followers.
Alpine Properties, one of Aspen’s leading builders, needed help marketing their latest project One Ten Harris.
They needed to completely lease and sell the property to an investor in under sixty days. We accomplished that with a combination of geo-targeted social media, hyper local outdoor, email, and print that helped fill the building on time and at full market rate.
The Craft Beer category gets increasingly crowded every day and Blue Moon, one of the original craft beers, was losing shelf space. I helped turn that around with a comprehensive marketing campaign letting beer drinkers know Blue Moon is “Artfully Crafted”.
During this campaign, Blue Moon grew to be the number one craft beer in the country selling over 2 million barrels a year.
Like many successful companies, Mountain Management was started by a single entrepreneur. It grew by boot-strapping and being scrappy but to get to the next level, they needed a high quality and professional brand.
I helped them with everything from design & branding, strategy, event promotion, developing an exclusive Mountain Club for clients.
Even though Killian’s is an authentic Irish Beer, it was getting over looked on St. Patrick’s Day for other supposedly more Irish brands.
We designed a complete 360 campaign, on a small budget, that reached beer drinkers online, outdoors, and on-premise.
Killian’s had its most successful St. Patrick’s Day in over a decade.
Source Communications designs and installs network infrastructure, security systems, checkout solutions, and audio visual services.
Source needed to update and modernize their brand as the industry continues to change and become more digital.
Led digital transformation in all marketing and new business development. Creation and design of all digital, social, partnership, and event marketing materials.
Coordinated new data-driven strategies and digital channels, integrated multichannel marketing on all brand and content marketing campaings.
The Ford F150 is the number one vehicle in the world. I was part the team that helped the F150 brand reach its highest sales ever at the time.
We helped Ford take the F150 marketing global, make it more creative, agile, and efficient as it moved into new digital experiences.
How do you make a craft beer brand stand out when there is seemingly a new beer on the shelf every day? You give your retail partners everything they need to know about the value your beer business provides.
I designed and created the Blue Moon Beer Journal for MolsonCoors to be a resource for everything Blue Moon. The Blue Moon bible that guided messaging across all media.
Click Medical is bringing life changing adjustable technology to orthotic and prosthetic devices by letting patients control their fit and comfort with the simple twist of a dial.
I helped Click create the “Can You Adjust” education series. This online educational series for O&P providers resulting in 80% faster adoption of adjustable technology.
This campaign was honored with a “Fast Company’s World Changing Ideas Award” in the Health & Wellness category and helped continued Click’s multi-year growth.
From launching start-up ventures to established corporations, local to global, artistic to analytic, I have worked with a wide range of clients
Highly adaptable, flexible professional who embraces teamwork but also enjoys working independently.
